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What is UX

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What Is UX

WHAT IS UX?

UX should resolve where we are, with what we are trying to achieve.

We are in a moment of specialised multi talented development teams and we are trying to deliver user focused software products in an efficient agile manner.

Before we look at UX…

THINK LIKE
A
DESIGNER

Everyone will need to be part of the design process.

To design is to add value and meaning, to illuminate, to simplify, to clarify, to modify to dignify, to dramatize, to persuade and perhaps even to amuse.

Rand, P. Design, Form and Chaos

Who are we designing for?

Who are we designing for?
People.
Using Smart Devices.
Using the Web.

WHAT ARE WE DESIGNING FOR?

Worldwide Device Shipments by Segment

Device Type 2013 2014 2015
Traditional PCs 296 276 261
Ultramobiles, Premium 21 32 55
PC Market Total 317 308 316
Tablets 206 256 320
Mobile Phones 1,806 1,862 1,946
Total 2,334 2,432 2,591

Source: Gartner (June 2014) (Thousands of Units)

App Store Competitive Index

WHAT ARE WE DESIGNING?

What Are We Designing

What are we designing?
Primarily a software interface.

What is the software Interface?

  • The interface is a medium for which a language of cross-channel interpretation is evolving.
  • It is an enterprise made possible and defined by, digital convergence.
  • It provides the possibility for communicative interaction.

INTERFACE AS MEDIUM

A medium is a collective term for inputs and outputs through which communication takes place.

Modalities
Modalities

INTERFACE AS MEDIUM
A medium is a collective term for inputs and outputs through which communication takes place.

Modality and Channels
Modality and Channels

 

 

Medium
Medium

A Medium is:

A set of coordinated channels spanning one or more modality which have come, by convention, to be referred to as a unitary whole, and which possess a cross-channel language of interpretation

Elsom, M. ‘Principles of Interactive Multimedia’ 2001