WHAT IS UX?
UX should resolve where we are, with what we are trying to achieve.
We are in a moment of specialised multi talented development teams and we are trying to deliver user focused software products in an efficient agile manner.
Before we look at UX…
THINK LIKE
A
DESIGNER
Everyone will need to be part of the design process.
To design is to add value and meaning, to illuminate, to simplify, to clarify, to modify to dignify, to dramatize, to persuade and perhaps even to amuse.
Rand, P. Design, Form and Chaos
Who are we designing for?
Who are we designing for?
People.
Using Smart Devices.
Using the Web.
WHAT ARE WE DESIGNING FOR?
Worldwide Device Shipments by Segment
| Device Type | 2013 | 2014 | 2015 |
| Traditional PCs | 296 | 276 | 261 |
| Ultramobiles, Premium | 21 | 32 | 55 |
| PC Market Total | 317 | 308 | 316 |
| Tablets | 206 | 256 | 320 |
| Mobile Phones | 1,806 | 1,862 | 1,946 |
| Total | 2,334 | 2,432 | 2,591 |
Source: Gartner (June 2014) (Thousands of Units)
WHAT ARE WE DESIGNING?
What are we designing?
Primarily a software interface.
What is the software Interface?
- The interface is a medium for which a language of cross-channel interpretation is evolving.
- It is an enterprise made possible and defined by, digital convergence.
- It provides the possibility for communicative interaction.
INTERFACE AS MEDIUM
A medium is a collective term for inputs and outputs through which communication takes place.
INTERFACE AS MEDIUM
A medium is a collective term for inputs and outputs through which communication takes place.
A Medium is:
A set of coordinated channels spanning one or more modality which have come, by convention, to be referred to as a unitary whole, and which possess a cross-channel language of interpretation
Elsom, M. ‘Principles of Interactive Multimedia’ 2001
